Introduction
Jolly's Java and Bakery (JJB) is a
start-up coffee and bakery retail establishment located in southwest
Washington. JJB expects to catch the interest of a regular loyal
customer base with its broad variety of coffee and pastry products. The
company plans to build a strong market position in the town, due to the
partners' industry experience and mild competitive climate in the area.
JJB
aims to offer its products at a competitive price to meet the demand of
the middle-to higher-income local market area residents and tourists.
